Debra Schubert expresses this opinion about self-publishing:
I almost self-published my first book through LuLu, who were great to work with btw. I had gotten to the point where I was working on the cover art, but my heart wasn't into it. I've always wanted to go the traditional publishing route, so I stopped in the middle of the process. I left that book and LuLu behind, and I'm glad I did. For some people, I'm sure the self-publishing route is the way to go. It just didn't feel right for me.
The placebo ratchet - A placebo that works becomes more powerful. Which makes it more likely to work next time. It's that simple, but it's magic. Placebos work for two reasons: ...
1 hour ago