It's been hotter than blue blazes here in beautiful Pennsylvania. Humid too. This extreme weather causes people to act strangely sometimes, even if they don't live here. Last week, as I was trying to finish up the revised manuscript of a new client, the phone rang.
"Is this Kate Ienster?"
"Yes, this is Kae."
"OK, what do you do?"
"I'm an agent and a book publicist (now I'm getting antsy). How can I help you?"
"Do you publish books?"
(Really getting steamed--looking longingly at my most excellent manuscript.) "We don't publish books. We are agents. We are publicists."
"Do you take women's fiction?"
"Like I have this book I'm working on, but I don't know where I should send it."
(Inner monster has arisen--fangs are now unsheathed.) "You need to go to the library and read The Writers Market 2010. You need to go online and learn about the industry."
"Learn about what?"
(Monster salivating now, making low moans, putting claw over phone and making obscene gestures to Jon. Now, taking deep yoga cleansing breath...) "You need to educate yourself about the industry. Do you ever go online."
"Online? What do you mean?"
(Now monster is being tempered by good fairy on right shoulder. Be kind!)
"Do you have a computer?"
(Monster is now weeping slightly and glaring at good fairy.)
"You need to learn about computers. You need to learn about publishing. Most publishers today want electronic copies of everything."
"What is an electronic copy?"
(Monster in a pool of tears.)
"Go to the library. Learn about publishing. Learn about computers. Write your book. Then send me a query."
(Monster goes up in puff of smoke.)
"What's a query?"
(Good fairy explains query and quietly finishes conversation.)
Sigh. Happy summer all you informed writers!
Unselling - Getting someone to switch to you is totally different from getting someone who's new to the market to start using the solution you offer. Switching means: ...
9 hours ago