Next week I'm visiting NYC for the first time since October. I'm hoping to meet a few editors while I'm there.
I will be having lunch with the "PR Gals," cronies in the book publicity biz whom I've known / worked with forever. Three of us are still in the business, the fourth is "semi-retired." All of us are trying to figure out what the "new" book publishing model means for us.
One thing is for sure--there is a publishing revolution going on and we're all trying to keep up with the ever-changing tides.
Unselling - Getting someone to switch to you is totally different from getting someone who's new to the market to start using the solution you offer. Switching means: ...
9 hours ago